For information to be useful, we must explore it, analyze it, communicate it, monitor it, and use it to predict the future, but the BI industry’s attempts to support these activities with few exceptions have been tragically comical.
The technology-centric, engineering-oriented perspective and skill set that has allowed the industry to build an information infrastructure is not what’s needed to support data sense-making. To use the data that we’ve amassed, a human-centric, design-oriented perspective and skill set is needed. All of the traditional BI software vendors and most of the industry’s thought leaders are stuck on the left side of the wall.
The software vendors that are providing effective data sense-making solutions—those that make it possible to work in the realm of analytics on the right side of the wall—have come from outside the traditional BI marketplace. Highlights from http://www.perceptualedge.com/blog/?p=820
And at the same time we enable effective data sense-making by providing choices of data being cleaned, transformed and integrated when that’s absolutely necessary to increase the possibilities of exploring and analyzing.
With Westbury there’s no wall!

A new Forrester Research report, 




Luckily we have a brain that’s taking care of all the complexity and a nervous system that’s taking care of all kind of communication between all structures. This saves us a lot of energy.