Do end-users really exist?
I am wondering about the definition of end-users. Regarding reporting or BI, I find it difficult to define these. Taken literally the word ‘end-user’ seems too static and out of date to get around a real description.
However based on our extended experiences of more than 12 years of report building, BI implementations and end-user training I feel the following types are close to what we experience in day to day’s engagements.
- Light users – The users who need static and reoccurring overviews. Real time information is not required and exploring data sets or ad hoc in-depth analyses neither. How? Static, free-of-charge pdf or html overviews. For managers and to support fixed and predefined arrangements on information sharing.
- Dynamic users – Those who need real time refreshable information. For example they want a real time status of the performance of department during a specific period. How? Reports which could be refreshed and prompt you for the data set you would like to see. For example the report will prompt you for department, region, classification, period … before it refreshes. Process owners, workgroup managers, team leads, business users …
- Explorers – Users who need to explore, navigate and visualize data themselves (googling your data). There are certain questions to be answered which need low profile data mining. How? Use a BI tool which provides you exploring data sources, the capability to define your data set by pointing/clicking and easily sharing your results (by iPhone)? It should be powerful, simple, intuitive and fast. Process owners, workgroup managers, team leads and your business for low profile data mining. But are you up for it? Mature enough yet to provide these access and responsibilities?
- Power users - The users which need slicing and dicing data for specific answers. To empower route cause analysis when dashboards are telling you, you are under performing as a group or at your process. So not for answering questions on how we are doing it, but why this is happening. How? Use easy to use slice and dice functionalities together with application configuration knowledge to get there. By the way these are your colleagues which provide you also the above 3 information sources.
Do you agree?
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